Coles is launching a new advertising campaign targeting Woolies' claim as the fresh food people, and furthering its price war. New campaign boasts: "There's no freshness like Coles freshness" Customers cash in on best fruit and vegetables in a decade Prices will be slashed by up to half, as the fresh food war heats up
SUPERMARKET giant Coles is trying to steal the "fresh food" crown from arch-rival Woolworths.
In a fruit and vegetable price showdown, weekly "super specials" - which involve slashing regular costs by up to a half - will extend from five items to 12 as bumper crops are offloaded nationwide. Read more