Fruitlink understands that for any business to succeed in todays competitive climate you must have total support and understanding from your supplier. Your supplier must have the insight and facilities to grow your business via promotions, training and general retail support.
Fruitlink is 100% owned by the people who manage the business, without any financial affiliation to Market Agents, Warehouse or Banner Groups.
One on One phone contact when placing orders is very important to our buyers it allows the retailers to discuss any special requirements. Majority of our customers phone through their orders because of this contact.
Communication - Is important to all Retailers. It allows them to make buying decisions based on fact, rather than guesswork. Fruitlink has a fully computerized fax network which faxes documents directly from the main system (invoices, statements) or from our Personal Computers ( market reports, specials, etc), all without producing one piece of paper at our end.
Daily Specials - Every order day, our customers are faxed eight daily specials as well as a reminder of their groups weekly specials. These specials will include new season lines, once only buys, lines that will “cross merchandise” with advertised specials and direct buys from the growers.
Market Reports - These are faxed to each store once a week and contain an overview of the market, merchandising tips, advice on new season lines and profit control tips.
Invoices are faxed directly from our computer to the customer at the time of invoicing.
This way the customer has their invoice before their load arrives and can make the necessary
price changes to protect their profit margin.
Free Fax and Order Pads - Customers are provided with a Free Fax Number for order placement and a free / detailed order pad to make ordering more efficient. Customers who prefer to speak with a buyer can be called at a time convenient to the retailer.
Split
Cartons Fruitlink is one of the few suppliers that caters for smaller
stores. We realise that you want to provide your customer with the freshest produce, so we have adapted our range to allow you to order produce by the half carton,
each or even by the kg. See the order form attached for a breakdown.
Retail
Support - Our experienced team members, Cherie Lawrence and John
Dwyer, Mark Cicero and Justin Gauci bring to our Retailers
their Industry knowledge and hands on experience as Retail Support Specialists.
John provides support
to our customers via, instore merchandising, staff training, business assessment,
plans for layouts and section
refits.
Promotional Support - In conjunction with Industry and Growing groups we encourage our aggressive customers to utilise the Programs, Point of Sale material, Instore Demonstrations and Product history shows this type of promotion increases Fresh Produce sales by up to 40%. Fruitlink provides POS, Price Tickets Free!!
A - Simply download an Account Options form from the New Customer section of the Fruitlink Web site. Fill in the relevant details and fax back to Fruitlink on 07 3278 1725.
Your application will be processed and one of our Buyers will contact you within 24 hours.
Q - What are Fruitlink's Trading Terms?
A
- Fruitlink offers its customers chargeback facilities through Foodworks
and Metcash (IGA).
Fruitlink Direct Account trading terms are as follows; seven days from the last day of the trading week (Friday). Payment can be made via Direct Deposit, Cheque, EFT or Credit Card.
Q - How do I place an order?
A - Your designated order days will be decided on your first initial contact with a Fruitlink Buyer. On these days your order is required in by 1.30pm – Sunday to Friday. Your designated buyer will be available up to this time and you have the choice of phoning or faxing your order.
Q - Who pays the freight?
A - Freight costs are usually handled by the store and most freight companies will set up an account for you. Fruitlink can if required pay the freight on your behalf, the freight will then be added to each Fruitlink Invoice you receive as per your order.
Q - How do I get my stock/order?
A - Fruitlink ships Fresh Produce to our customers from Monday to Friday.
The time it arrives at your store is dependant on your locality, but every effort is made to get it to you within the shortest time frame.
Q - What happens if my order arrives and I am not happy with it?
A - Fruitlink gives our Customers a 100% satisfaction guarantee on all products leaving our warehouse. If you have a problem please notify our buyer or our office within 24 hours and a credit will be arranged.
Q - Can I change my gross profit margin/recommended retail on my invoice?
A - All invoices to Fruitlink customers contain as much information as possible, this helps you keep your Fresh Produce department profitable. Fruitlink includes a recommended Gross Profit Margin to assist you in setting retail prices that will maintain this profitability. The Gross Profit Margin and Recommended Retail are found in the two far right hand columns of your Fruitlink Invoice. There are times throughout the year when seasonal changes will require you to manipulate the recommended retail price to assist with selling a particular product – therefore all recommended retail prices should be assessed on each order.
One on One phone contact
discuss any special requirements. Majority of our customers phone through their orders because of this contact.
